This result is highly positive to us as all who answered the questionnaire believed that our magazine stood out to them and drew their attention. This suggests that our purposely incorporated features (e.g yellow 'emoji' in front of black and white background) has been proven successful.
Another highly successful result. This result tells us that all the participants of the questionnaire believed it was clear what were trying to advertise. Having a clear point and message is key within advertising. The customer must easily understand the advertisement to begin to be enticed by it.
Once again another positive result for our DigiPak. This result show that all of participants believed the advert is typical of what they might see of a drum and bass album advertisement. We managed to construct our magazine ad around the generic conventions of drum and bass magazine ads. These generic conventions were identified through a heavy research process.
These are some opinions/answers based on what our participants liked about our advert. One comment included 'the simplicity'. Simplicity was a key factor involved in the creation of the advert as we felt it intrigues the audience into delving deeper into the product(s) - this therefore was a positive comment. People also liked the imagery, how the theme matched our digipak and music video, and the contrast of yellow emoji and black and white background.
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