6. Tom Odell - Another Love (Music Video Analysis)

This music video depicts Odell sitting in an armchair in front of the camera as a girl attempts to get his attention. It ends with the girl seemingly leaving Odell.  It is a narrative video as there is a link between lyrics and visuals e.g "I wanna cry and I wanna love, but all my tears have been used up" plays over the male protagonist ignoring and rejecting the female protagonist".  The song is a sad love song which links entirely to what we can see in terms of visuals. The music video has a non-linear narrative as it is not continuously obvious to the audience what is going on i.e it isn't telling a story. Throughout the audience faces narrative enigma as the reason for him ignoring her and her leaving is not apparent. The lyrics however may suggest he has cheated on her and lost love for her e.g "all my tears have been used up, on another love".

Thoughout the whole of this music video with see a huge amount of direct eye contact with the camera lens (mode of address). This mode of address helps create a sense of direct connection with the audience.

A common convention of indie pop/rock music is the large use of band members with hints of performance. This music video certainly portrays that with the lead singer (Tom Odell) lip synching the whole song. Love songs within this genre can be poetic and tell a story resulting in music videos being more narrative.
Performance is included using the use of lip-synching. The camera angle stays the same throughout however it zooms in and out of the protagonist (Tom Odell). By using the singer of the song as the protagonist, this creates large amount of star treatment. A consistent camera angle focussed on Tom Odell is used for the entire length to single him out so huge amounts of star treatment are involved.